Perspectives

1399 Articles
Two hands link puzzle pieces, reinforcing the idea of connection and team unity

How Belonging Builds Better Teams

If you are interested in finding out exactly how successful you can be with the team you have, there are a few foundational conditions that have to be met. Create the right environment, and you will achieve milestones. K

Ronn Torossian discusses FSU's football team and De'Andre Johnson's assault on a woman

Will the ‘Noles never learn?

<img class="aligncenter wp-image-2546" title="florida state university pr - ronn torossian update" src="content/2015/07/florida-state-university-pr.jpg" alt="florida state universit

Woman in dressing room, trying on a patriotic plus-size tank top from Old Navy

Old Navy Breakdown Creates Social Media PR sensation

Sometimes you get a win falling right into your lap. That’s what happened with recent events for Old Navy. But they took that win and amplified it – you might even say they supersized it. Louisiana photographer Rachel Ta

Richard Branson's entrepreneurial spirit, a collage of his iconic ventures illustrating his path to success

Richard Branson's Secret to Success

<img class="alignleft wp-image-2534 size-medium" title="richard branson - ronn torossian update" src="content/2015/07/richard-branson-success-300x199.jpg" alt="richard branson - ron

Genealogy tree with blurred faces, representing Ben Affleck's ancestral dispute on PBS

Affleck Controversy Halts PBS Debut

<img class="aligncenter wp-image-2518 size-full" title="ben affleck - ronn torossian updates" src="content/2015/07/ben-affleck-pbs-pr-crisis.jpg" alt="ben affleck - ronn torossian u

Two smartphones display newsfeeds, representing the changing landscape of public relations

Winning In Public Relations With The New News

With the advent of news on mobile devices, the public relations industry as a whole shrugged. Then they started hemorrhaging money left and right. Pundits and prognosticators weighed in, predicting DOOM for the Tradition

Apple News app icon with a vibrant, dynamic, and organized news feed

Apple News in 2015 Predicted the AI Licensing Wave

Originally published: June 18, 2015 · Updated: June 17, 2026 The June 2015 post called Apple's News app launch with iOS 9 as a quiet but significant move into news aggregation. The piece read it correctly at the time: A

A CEO and team in a meeting, demonstrating effective lean management communication

Using Lean Management to Communicate in a Great Way

Lean management is a holistic approach to running a company and how your organization can benefit from this style of communication. As in most things, change starts at the top. Once you, as CEO, are convinced of the valu

Hillary Clinton speaks at a podium, battling scrutiny over her African church associations

Hillary Clinton — A Crisis PR Case Study

Ronn Torossian on the 2015 Hillary Clinton communications challenge — campaign-launch positioning, Clinton Foundation governance defense, and multi-decade public records.

Annie Leibovitz behind a camera, capturing a moment of celebrity for her photography portfolio

Annie Leibovitz Stealing the Spotlight

<a href="content/2015/06/Annie-Leibovitz.jpg"><img class="aligncenter size-full wp-image-2480" src="content/2015/06/Annie-Leibovitz.jpg" alt="Annie Leibovitz" width=&quot

NFL cheerleaders, in uniform and on the field, are fighting for better pay through lawsuits

NFL Cheerleaders PR Pressure: A Case Study

Ronn Torossian on the NFL cheerleaders pay disparity campaign — how named individuals, legal scaffolding, and sustained media coverage forced league reform.