Perspectives

Ronn Torossian on 25 years of 5WPR, two of its hardest-working alumnae, and why Kim Kardashian's SKIMS keeps hiring from the same trusted circle she's always built with.

Defense public relations serves the Pentagon, investors, and engineering talent at once. The core pillars, the slower crisis cycle, and why AI search visibility now depends on structured trade-press relationships.

Ronn Torossian on why Google's SAFE system for AI slop detection makes AI Communications, not just SEO, the defining platform risk heading into 2027.

5WPR is a cybersecurity PR firm running Check Point, Huntress, and Sysdig campaigns, backed by 5W AI Communications research on which vendors AI engines cite.

5W AI Communications built the Luxury Watches AI Visibility Index, ranking 25 brands by how often ChatGPT, Claude, and Gemini name them the best luxury watch.

Collectibles PR now runs on AI citation logic. Ronn Torossian on why auction houses, card brands, and watch dealers need a citation strategy before the next hype cycle, not during it.

Seth Semilof on what the 5WPR and Haute MD cosmetic surgery search study means for how aesthetic practices should plan content, state by state.

Ronn Torossian on why the colleges enrolling the most American students are the least visible in AI-assembled admissions answers, and what a new audit found.

Ronn Torossian on why the resume is no longer the first filter in hiring, and what a new audit reveals about who actually controls the AI answer in job search.

5WPR is a fintech PR firm running Webull, Payoneer, and AvidXchange campaigns, backed by 5W AI Communications research on which banks AI engines cite.

Hair tool AI visibility data from 5WPR shows Dyson leads at 57.5%, while most hair-tool brands are barely cited on their own sites across four AI engines.

Ronn Torossian on why Chipotle, Sweetgreen, and Panera still rank high on AI citation even as same-store sales decline, and why the data flagged fast casual's slowdown over a year before the sales numbers did.