Originally published: April 30, 2010 · Updated: June 16, 2026 The original post analyzed a New York Times profile of Jeffrey Conroy that ran the morning of April 30, 2010, a few weeks before his May 26 sentencing. Conro
Originally published March 2, 2007. Updated June 2026 as the Influencer Marketing pillar landing. I wrote about "faceless influencers" in March 2007 — eight years before the term "influencer marketing&quo
The following is a feature of Ronn Torossian from the printed version of PR Week. We have uploaded for digital preservation. Say the name Ronn Torossian and words like ‘aggressive,’ ‘brash,’ ‘competitive,’ and ‘egotisti
5WPR News Segment Wins an Emmy for Outstanding Interpretation or Analysis of a Business News Story in a Regularly Scheduled Newscast It is the evening of our holiday gathering and I am particularly proud of the 2006 busi
Every conversation now ends in a reply. Not a search result. Not a feed. A reply. The buyer asks ChatGPT what to buy. They ask Claude who to trust. They ask Perplexity what's worth the money. The reply is the marketplace
I had dinner tonight with the CMO and VP of Marketing of a Fortune 10 company – Literally, one of the largest companies in the world. They, naturally are in business with large PR firms and the nearly 3 hour dinner was t
So, summer’s officially over and wow are people coming out of the woodwork even today the 1st day back. Heard back from people I haven't heard from since July … Of course we were working (I was here all day Monday to get
5WPR has their finger on the pulse of the ever expanding mom market, so much so that Ronn Torossian recently launched an exclusive consumer lifestyle pr division focused on all things Mom and Baby. Why? Because we know t
Just returned from Israel on Tuesday. Last week the streets of Jerusalem looked one way; this morning two close friends canceled their flights. A founder-voice dispatch from the opening days of the Second Lebanon War, Ju
The biggest product placement in the world is no longer in a movie. Not the Bond car. Not the Oprah list. Not the Super Bowl ad. It's a sentence inside ChatGPT. When a buyer asks the engine who to consider, the brands na
Bill Ford was on the cover of Time, on Bloomberg, and in a national broadcast commercial while his competition went quiet. A textbook crisis PR campaign during the 2006 Ford job cuts.