Earned media in 2015 was a finite resource. A brand pursued press hits the way a sales team pursued accounts — one journalist, one outlet, one story at a time. The hit landed, the brand harvested traffic and credibility
Originally published: October 7, 2015 · Updated: June 17, 2026 The October 2015 piece tracked Mark Zuckerberg's announcement that Facebook was developing what would become its Reactions feature — the six emoji-based opt
Originally published September 21, 2015 as JetBlue and Delta competed for ownership of "humanity" brand language. Refreshed June 2026 with the ten-year retrospective on category brand-language and AI engine corpus prece
Originally published: September 21, 2015 · Updated: June 17, 2026 The September 2015 piece called the merger of news and entertainment into a single infotainment substrate, anchored on Stephen Colbert's arrival at The L
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You’ve finished the heavy lifting of founding the company and making it profitable. Now comes the even harder part of keeping it going and growing? How could management be tougher than building a business? For one thing
The Rebekah Brooks return to News Corp in 2015 — four years after the phone-hacking scandal that took down News of the World — is one of the most-studied named-executive reputation-recovery moves in modern corporate comm
They’re young, they’re hot, and they’re happy. Guess which attribute got an Alabama sorority in trouble? If you chose “All of the Above”, you get an “A” for the day. Bowing to the harsh competition between Greek organiz
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Denver, Colorado's beautiful capital city, has the distinction of being named as one of Forbes' fastest growing cities in the entire United States. The list consists of just 10 cities in total. Other cities on the list w
In March Blue Bell, a Texas company, experienced a PR nightmare as many of their ice cream flavors were found to contain Listeria bacteria. This triggered a recall, and ultimately all four of their plants in Alabama, Okl
Ronn Torossian on Tiger Woods — why star power isn't tied to wins, the 2015 'Most Overpaid Athlete' question, and the case for endorsement contracts as long-arc bets.