Perspectives

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When your favorite sports team advertises a major charity event hosted at their ballpark, it’s reasonable to assume at least some active team members will make an appearance. Reasonable, it appears to everyone but the Ma

Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Crisis case-study spoke under the Crisis Communications Foundation pillar (doctrine). Named case studies live on the Crisis Communic

Public relations is essential to success for every business, especially when online PR has the possibility of spreading to thousands of potential customers within a matter of minutes. While most business owners know what

Ronn Torossian on Gene Simmons — five decades of merchandising, licensing, and cross-platform brand work that made KISS the most-merchandised band in rock history.

A recent USA Today article compared the two top picks in the 2015 NFL Draft , Marcus Mariota, and Jameis Winston. The comparison was not about on-field skill, however. Ronn Torossian says this head to head matchup is eve

Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Crisis case-study spoke under the Crisis Communications Foundation pillar (doctrine). Named case studies live on the Crisis Communic

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It’s playoff time for professional hockey, and NHL officials are hoping for some major ratings. Despite the fast pace, interesting personalities, and cool culture, hockey still lags behind several other sports in the he

Edited on Jun 17, 2026. Tier 1 Discipline Hubs PR Firm & PR Agency Media Relations Crisis PR & Crisis Communications Reputation Management AI Communications Related Cases Tiger Woods — Named-Principal Corpus Cas

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Crunchy brands win. Granola brands die slow. The brand that picks a fight, says what it's not, and lands its position in one sentence — that brand travels. The brand softened by focus groups sits on the shelf. Pick the p