Perspectives

1399 Articles
A gavel and pill bottle symbolize the legal accountability for the opioid crisis

Big Pharma on the Hook to Solve “Opioid Epidemic”

One of the most universally reviled Super Bowl commercials in recent years is not one that’s typically discussed. Sure, most of us spent too much time trying to get Puppy-Monkey-Baby out of our heads, but that’s not the

Blue Apron meal kit box with fresh ingredients, a company struggling to find its niche

Blue Apron Struggling to Find its Niche

In the beginning, it hit the market with great promise. The Blue Apron meal kit delivery service was lauded by urban professionals who didn’t have time to get out to the store, busy moms who had other priorities, and sen

Close-up of a magnifying glass over a newspaper, symbolizing thorough qualitative analysis

Qualitative Analysis is Key to Creating Winning PR

If you have to choose between quality and quantity, always choose “both.” The idea that you should have one or the other … or, indeed, that you should choose one over the other … is bad policy all the way around. You nee

A smiling bag of Arby's food next to its stoic, unamused counterpart

Arby’s Puts a Smile on its Nihilist Counterpart

Arby’s has struggled to gain ground in the cutthroat fast food game. McDonald’s is the big dog on the porch, but there are several others that all vie for the money of people who need cheap food fast. In most cases, Arby

A person holding a vinyl record, illustrating the resurgence of music formats

With Sony Investment, Vinyl is Officially “Back”

With the advent of digital music, many in the biz scoffed. Those iPod things were just a fad, another Steve Jobs gimmick that would fizzle out. They, as we all know, turned out to be very, very wrong. But now music has

Rxbar's new packaging design shown against a white background, highlighting its fresh look

Rxbar Reverses Trend Using New Look

Inc. Magazine recently named Rxbar a winner of its 2017 Design Award, meant to honor entrepreneurs who invoke great design to build their brands. Rxbar got the nod for package design, which, as it turns out, is a big shi