Usually, when a brand’s top executives are in the news related to executive perks, the average reader will not be inclined to be happy about the direction of that story. This is not the case with General Electric, howeve
Recently, the Associated Press announced that Army Sgt. Bowe Bergdahl plans to plead guilty to desertion and misbehavior before the enemy. This may seem like the right move for Bergdahl, who may well be the most universa
Sometimes, all it takes to create a PR crisis is time. Things change, people forget, and the world moves on. Then, a new generation sees something, perhaps for the first time, and finds a message entirely different than
The Walking Dead started as a long-running comic book. More grisly and darker than the capes and tights crowd, but fans still loved it. As more issues came out, more and more people jumped on the bandwagon, turning The W
It’s not often senators and comedians go head to head in public debates, but things are changing. After late-night TV host Jimmy Kimmel delivered a stinging rant about the Republican-designed health care bill, Senator Bi
Toys R Us has a load of debt. Serious debt. The kind of debt that forces you to make $400 million in interest payments alone every year. And that has the toy company seeking bankruptcy protection. The debt stems from th
For nearly two decades, NASA scientists have been sharing the wonders of Cassini. The $3.26 billion space mission was launched in October 1997 with a mission to explore Saturn. That mission, according to the scientists m
Motel 6 isn’t often in the national spotlight. The discount motel chain offers inexpensive rooms to travelers who are looking for a comfortable stay with few thrills. Now, though, Motel 6 is in the news for entirely dif
The NFL season began with a few big stories. Ezekiel Elliott will still serve his suspension; the season opener of the Bucs and Dolphins was moved to November as hurricane Irma bore down on Miami. Then there was the unwr
Ronn Torossian on the Penn State Piazza case — why a procedural legal win was not a reputation win, and the multi-year institutional discipline higher education requires.
Do you have a crisis PR plan in place? Is your plan ready to get ahead of the bad news, grab the headlines and regain control of the message? Maybe you do … but here’s the most important question: “When was the last time
Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Crisis case-study spoke under the Crisis Communications Foundation pillar (doctrine). Named case studies live on the Crisis Communic