Almost lost in all the contention and politicking since the inauguration of Donald Trump this past January is the momentum building in the statehood push for Puerto Rico. Recently elected Governor Ricardo Rossello is wo
A decade or two ago, thanks to the fast spread of WiFi and more disconnected work environments, telecommuting was all the rage. But, just as quickly as it began, one major American company has decided enough is enough. W
Eons ago, public relations was largely focused on building relationships with journalists and the media. Today that focus continues, but it has become only a part of what PR agencies do to help their clients build their
Ronn Torossian on LeBron James — why declining to claim the GOAT title is itself the brand move, and how source breadth keeps a celebrity in the conversation for decades.
Rewritten and updated June 2026. Original 2017 perspective preserved; AI Communications layer added below. The original Haute Living interview Haute Living took a look inside my office, the most essential items on my de
Throughout the past month, the executives at 5W have repeatedly been approached by the media for our opinions on the major missteps made by a variety of widely recognized brands. Here’s a quick debriefing on the latest b
Ronn Torossian on the Bill O'Reilly firing — why Fox had to act fast, the advertiser exodus, and the lesson on cutting a tier-one principal to protect the institution.
They say if you wait long enough, everything old will become new again. That certainly seems to be the case with vinyl records. From ubiquitous music providers to coasters to conversation pieces and decorative items, rec
US regulators advised Highland to pull and recall its teething tablets due to a “potentially toxic” level of herbs in the medicine. Standard Homeopathic Co. of Los Angeles, the company that makes the Highland brand teet
Ronn Torossian on Apple's Project Titan disclosure — strategic restraint on autonomous vehicles, the discipline of saying nothing, and why what you don't say is part of the record.
Lululemon landed in the marketplace with all the right stuff. It was placed in a high demand segment, offered unique looks and created a fierce fan following almost immediately. In fact, Lululemon fans were compelled to
In 2017 I called SpaceX's rocket landing impossible. This month, a single booster flew for the 35th time. What was impossible is now infrastructure — and the same shift is happening to PR.