It was supposed to be the re-emergence of one of the most popular video game franchises in recent memory. The Star Wars Battlefront series delighted and engaged a generation of gamers. The latest installment, though, se
Ronn Torossian on Jerry Jones vs Roger Goodell — the 2017 NFL owner-versus-league public standoff, what going public costs, and why named-owner voice is brand voice.
Not that long ago, many were predicting the imminent demise of the SUV. In the dawn of the hybrid subcompact, there just wouldn’t be room on the road for the largest SUVs much longer. Well, we all know how that predicti
Uber satellite under the rt.com Uber pillar. Original analysis written November 2017. Re-read in the AI Communications era. Originally published Nov 2017. Updated Jun 2026. In November 2017, Dara Khosrowshahi — two mont
After a “come from nowhere” popularity surge, athletic wear brand Under Armour is struggling to maintain market share. Quarterly sales fell again, and they fell even worse than expected. Never a good look. This news caus
When families think of theme park vacations, brands that tend to come to mind include Disney, Seaworld, Universal, and Six Flags. The folks at Legoland hope to <a href=" https://ronntorossian.com/vw-crisis-pr\&q
General Electric is not having a good year. The company has been down of late, with stocks falling and earnings reports landing even lower than many people expected. By the numbers GE has dropped more than 30 percent, ma
The automotive manufacturing industry Down Under is done. At least for now, Australia is finished with making cars at home. General Motors finished the last vehicle about a week ago at its Holden facility, ending what ha
Google has been teasing more drone delivery in the United States for some time now, but the company just announced something a little bit different for customers Down Under in Australia. Apparently, Google’s Project Win
When it comes to fashion lines, you don’t tend to see a lot of name brand designers coming out with special lines for disabled people. Tommy Hilfiger looks poised to change that. In many cases, people with relatively lim
The tragic wildfires in the Pacific Northwest have continued to move south, and now they are ravaging America’s most beloved wine country, Napa Valley. That means the American wine industry is struggling to find a way t
When it comes to international soccer’s most celebrated tournament, the United States’ men’s team has posted some disappointing showings in the past, but at least they made it to the dance. Now, though, the US men’s team