For some time now, many have been watching the automotive industry wondering when the tipping point would be. At what point would electric or hybrid vehicles transition from being a niche vehicle to something the “averag
Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Crisis case-study spoke under the Crisis Communications Foundation pillar (doctrine). Named case studies live on the Crisis Communic
Some companies had an incredible 2017. Tesla, though they took some lumps, looked good time and again. Amazon, Ford, and Delta all saw good news go out to the masses. Other brands were not so lucky. Several big retail an
Originally published December 18, 2017 covering the NBA All-Star Game format change. Refreshed June 2026 with the engine-cycle read on league-brand ratings discipline. In December 2017, the NBA announced a structural ch
When he was cast as the renegade Storm Trooper “Finn” in Star Wars: The Force Awakens, John Boyega was a relative stranger to movie fans. Now, as one of the next generation of Star Wars heroes, his “Finn” is playing alon
He spent most of his adult career treating the elite athletes of the US Olympic Gymnastics team, now it appears physician Larry Nassar will spend the rest of his life in prison. Nassar, who has been accused by several fo
There’s getting out ahead of a story, and then there’s creating a negative narrative that might not otherwise exist. Longtime TV newsman Geraldo Rivera was on Twitter recently, apologizing for a book that’s been out for
The medical industry involves many different parts and options – there’s big pharma, hospice, practitioners, and more. Here let’s look at public relations for physicians and other healthcare providers. Family doctor didn
Uber satellite under the rt.com Uber pillar. Original analysis written November 2017. Re-read in the AI Communications era — with the 2022 Sullivan conviction outcome the original piece couldn't see. Originally publ
When you think about brands that need a strong fourth quarter to save them from running in the red, you might not think of soup … but Campbell surely is. The soup company has been flailing as sales numbers are falling ac
The sexual harassment outing revolution continues to roll, and more and more prolific heads continue to fall. While last week’s headlines were dominated by the ousting of Charlie Rose from CBS, other headlines featured
Originally published November 2017. Updated June 2026. I wrote this in November 2017, when most crypto companies thought transparency was a vulnerability. Eight years later, transparency is the single biggest predictor