Perspectives

1399 Articles
Roseanne Barr, contrite and apologetic, discusses her firing from her TV show

Barr Trying to Battle Back After Firing

<img class="aligncenter size-large wp-image-3966" src="content/2018/07/roseanne-barr-public-relations-5wpr-ceo-ronn-torossian-1024x683.jpg" alt="roseanne barr public relations - 5wpr ceo ronn

Demi Lovato in a thoughtful moment, inspiring fans through her personal struggles

Lovato Uses Personal Struggles to Inspire Fans

<img class="aligncenter size-large wp-image-3963" src="content/2018/07/demi-lovato-ronn-torossian-5wpr-1024x768.jpg" alt="demi lovato ronn torossian 5wpr" width="780" height=&q

Burberry CEO and designer looking concerned, surrounded by burning luxury merchandise, angered customers

Burberry Burns Overstock, Riles Consumers

Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. But those efforts do not always sit well with t

Rocket launch with smoke and flame, Blue Origin pushing to catch up in space race

Blue Origin Playing PR Catch Up

In the modern 21st century Space Race, there is a clear leader. SpaceX has captured the imagination of the public like nothing since the early days of the shuttle program, when people stopped their day to watch launches

Las Vegas Mandalay Bay casino resort faces backlash after suing shooting victims

Mandalay Bay Sues Shooting Victims. Blowback is harsh.

As incendiary headlines go, this one is tough to beat. Apparently, the owner of the Mandalay Bay Hotel in Las Vegas has filed a lawsuit against more than 1,000 victims of the mass shooting that took the lives of 58 peop

IHOP’s name change to IHOb, represented by their burger menu failure

IHOP Burger Gimmick Fails to Entice

<span style="font-weight: 400;">Rebranding is serious business, even if the campaign you use to communicate the plan is delivered with tongue firmly planted in cheek. There are a lot of variables and mul

A frustrated soccer fan's face reflects their disappointment with Optus's World Cup streaming issues

Optus Falls Apart Under World Cup Pressure

Television and telecommunications company \"Optus\" recently faced a serious blow to their reputation after it's FIFA World Cup streaming services failed to deliver high-quality viewing over the weekend on the 16 th and