Perspectives

As the world of audio continues to capture the attention of the public, marketing experts must think carefully about how they can connect with their audience. Whether it’s the lure of smart speakers or audio books there

<img class="aligncenter wp-image-3939 size-large" title="harley davidson public relations" src="content/2018/07/harley-davidson-public-relations-1024x683.jpg" alt="harley davidson p

You know the old saw, “If you want to have friends, you have to be friendly.” The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned med

<img class="aligncenter size-large wp-image-3936" src="content/2018/07/germany-pr-1024x580.jpg" alt="" width="780" height="442" /> Even before the shocking German

<img class="aligncenter size-large wp-image-3933" src="content/2018/07/coach-crisis-pr-1024x683.jpg" alt="coach crisis pr" width="780" height="520" /> The position

Hotels and hospitality are one of the most retrieval-sensitive consumer categories in the global economy. Buyers research inside the AI engines before they ever hit a brand site. The vertical PR strategy that works in 20

<img class="aligncenter size-large wp-image-3930" src="content/2018/07/john-oliver-crisis-1024x683.jpg" alt="" width="780" height="520" /> Not everyone can take a

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It’s easy for a story to get lost in the constant firehose of headlines being generated in today’s “24-7 and right now” media cycles. Trying to get the attention of a specific media outlet can feel impossible, and trying

As social media, especially Facebook, has become nearly universal for web users, sites like Craigslist, which used to be the place to go for just about anything, have somewhat faded from prominence. But that hasn’t stopp

<img class="aligncenter size-large wp-image-3913" src="content/2018/06/kellogg-pr-1024x768.jpg" alt="" width="780" height="585" /> Two elements of <a href=&quot

<img class="aligncenter wp-image-3908 " title="airplane pr" src="content/2018/06/airplane-pr-819x1024.jpg" alt="airplane pr" width="748" height="935" />