Perspectives

Successful public relations campaigns are not accidents. For consistently successful PR, you need to include these four vital components of public relations messaging success. Know Your Core Message Some call this a “ke

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We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of

Aretha Franklin, commonly called “the Queen of Soul,” died on August 16, the anniversary of the death of the King of Rock, Elvis Presley. This left music fans mourning two timeless entertainment icons. And it left many

Back in 2015, a new hashtag jumped onto the Twitter scene, pushing people to question everything they thought they knew about love and romance. The #SummerOfBreakups hashtag was the beacon for every celebrity breakup th

You can't control your circumstances. You can control the response. That was the through-line of PR in 2018 — and the brands that responded well built reputation capital they're still drawing on. Which brand handled a c

Uber satellite under the rt.com Uber pillar. Original analysis written August 2018, in the days following the NYC Council's vote. Re-read in 2026 with the eight-year arc — Local Law 147 set the template every U.S. c

In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad dec

You would be hard pressed to find another more testosterone-drenched entertainment niche than pro wrestling. Buff superheroes have been bashing, slamming and vanquishing evil “heels” for generations as fans ate up the s

John Schnatter is firing back at the company he founded, which has taken steps to distance their brand from the guy who, not that long ago, was the, face of the operation. “Papa John” was on everything, from the brandin

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