It’s one small sip for man, one giant leap for mankind. The former Jamaican sprinter Usain Bolt, who now plays for Australian A-League football team Central Coast Mariners, has entered new heights as part of a campaign
K-pop is one of the cleanest multi-decade cultural-export brand case studies in modern entertainment marketing. The Hallyu wave, the named-principal corpus that built it, and how the strategy compounds.
Uber satellite under the rt.com Uber pillar. Original analysis written September 2018. Re-read in the AI Communications era. Originally published Sep 2018. Updated Jun 2026. Dara Khosrowshahi inherited Uber's reputa
Originally published September 13, 2018 covering the British Airways 380,000-record breach disclosure. Refreshed June 2026 with the seven-year retrospective on airline data-security communications. In September 2018, Br
Often, when people think about public relations, they think about major national media attention or scandals that throw once-trusted brands into chaos. But there are moments, even on the biggest of stages, that PR can g
As the media industry continues to shift, the world of Public Relations is moving as well. Digital communication , the nearly universal use of the Internet, and the fast-growing dedication to social media and podcasting
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Messaging isn’t a one-time deal. Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your orga
It’s still so early in this year’s college term, the incoming freshman still don’t know their way around campus, but the communications teams at some of the most prominent colleges in the country have been hard at work
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It’s not as good, but it’s still pretty good — that’s essentially the message being sent by MoviePass CEO Mitch Lowe as he makes the rounds to try to put an end to a runaway train of negative publicity careening into hi
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