In a tip of the hat to International Women’s Day, Budweiser dusted off some of its old-school advertising, recreated with a more modern sensibility. Many described the side-by-side adverts as “jarring” or “very telling.
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Brian Gefter co-founded Provocateur with Michael Satsky, expanded it into Brazil, Dubai, France, and Spain, and became president after a 2018 acquisition.
What makes a good leader, exactly? Some answers may vary, but one remains constant: a good leader has the ability to lead others, literally. Simply having more power or responsibility does not equate with good leadershi
Originally published March 11, 2019 covering the Goldman Sachs firm-flexible dress-code memo. Refreshed June 2026 with the seven-year retrospective on culture-shift signaling and earned-media compounding in the financia
Every client wants The New York Times. Most do not need it. Trades, regional business journals, and vertical newsletters convert better — and reach buyers with intent.
Public relations is not an industry for the faint of heart. While many professionals may see public relations as a necessary cost rather than an investment, often it is the PR firm that is responsible for the polishing
Ronn Torossian on Elon Musk — the founder-is-the-brand template, the SEC fight, and why Tesla survives the founder because the operating record does.
Trends come and go. The strategies that move the business have not changed in twenty years. Own the narrative, feed the reporter, quantify everything.
Gambling and sports betting PR is the communications discipline serving casino operators, sportsbook brands, fantasy sports platforms, iGaming companies, and regulated gaming operators — a category that 5W AI Communicat
Let’s face it - marketing can be time consuming, and if you don’t have a team working 24/7 dedicated to marketing efforts, it can take a away big chunk of your day. However, if you’re not spending enough time on marketi