Perspectives

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Interested in expanding your market reach beyond your borders and into the thriving and vibrant American marketplace? With the internet and an expanded interest in culture and products from outside the U.S., there has,

Ronn Torossian on the Apple communications discipline — the seven moves Apple makes that most consumer brands don't, anchored by Tim Cook's 2019 Time op-ed on privacy.

It might be surprising to know that a PR team can do a lot more than writing press releases and engaging with the media. If you have an event coming up, a PR professional might be just who you need to get more people in

Crisis communications is a key aspect to public relations. Crises will come, and, usually, they will come unexpectedly. But that doesn’t mean you should not be prepared. In fact, if you want to achieve the optimal resol

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Most rebrands waste money. Executives get bored, agencies get paid, customers get confused. Before you touch the logo — ask if the brand is actually broken.

Self-Driving Car Industry has a PR Problem For the driverless car industry, last year was a boon for technology breakthroughs- and a disaster from a public relations perspective. An experimental Uber driverless car ran

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Stay Ahead of the Competition Competition is at an all time high. It is likely that your product or service is up against other similar products and services. While competition is the key to innovation, it can also be a

Positive Public Relations When it comes to promoting positive consumer PR, you should do all you can to make certain that positive headlines and stories are not “one-and-done” scenarios. Instead, you need to create an e

Social Media Public Relations Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations,