Believe it or not, but last year, there were more than a half-billion blogs published, and OptinMonster forecasts that the number of bloggers in the U.S. alone will have grown to 31 million by the end of 2020. A study b
[caption id=\"attachment_30557\" align=\"aligncenter\" width=\"1350\"]value prop[/caption] There is one thing that makes customers make purchases from a certain business, something that motivates groups of people to cont
“Virtual office” are two words that might have sounded strange only a couple of years ago, but this is now our new reality because, as we’ve recently noticed, plenty of companies don’t need to have a fixed address to be
The pandemic both challenged and changed up the fundamental business and marketing practices around the globe. Marketing, specifically, is essential for managing business growth and revenue, and was affected the most. No
[caption id=\"attachment_30553\" align=\"aligncenter\" width=\"1350\"]return on investment[/caption] When only 17% of CMOs say they can prove the ROI of their customer engagement on social media, it brings to mind the we
With 77% of consumers favoring texting over other messaging tools, marketers need to present their best face possible to remain ahead of their peers. That data comes from a January 2020 survey of 1,000 consumers and 1,6
Crisis communications is the discipline of managing reputation under pressure — a practice 5W AI Communications has run since 2003 across more than 1,500 clients in consumer, B2B, public-figure, and international contex
“Keep on Going” is one of the most memorable Energizer Bunny quotes since the batteries were introduced to consumers 31 years ago. And today, it also seems appropriate for brands seeking a successful passageway out of t
This 1990 movie comedy that focused on an escaped criminal scoring big after stealing an advertising executive’s identity didn’t garner many laughs then and would likely get even less today based on the ad strategies em
Originally published November 2020. Updated June 2026. In November 2020 — two years before ChatGPT's public launch — I documented the chatbot brand playbook: introductions, conversational tone, fallback mechanics, c
[caption id=\"attachment_30542\" align=\"aligncenter\" width=\"1462\"]video marketing strategy[/caption] One of the leading forms of marketing in recent years has become video marketing, and businesses making video conte
[caption id=\"attachment_30543\" align=\"aligncenter\" width=\"1350\"]style guide[/caption] Motorists who once used printed road maps now have GPS that verbally directs them to their destination. Alexa now replaces the n