[caption id=\"attachment_30582\" align=\"aligncenter\" width=\"1350\"]omni channel marketing[/caption] Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce
[caption id=\"attachment_30305\" align=\"aligncenter\" width=\"1351\"]influencer[/caption] Businesses that invest in influencer marketing , whether through funding the campaign to get exposure to a new audience or by sen
Who would have known? A year after Facebook launched in 2005, just 5% of Americans had jumped aboard social media. According to Pew Research, fast forward to 2019, where the percentage of American adults using social me
Not yet using Pinterest to market? Perhaps this will change some minds. Pinterest was the fastest site to reach 10 million unique monthly visitors and, as of the third quarter of 2019, had 442 million active monthly user
[caption id=\"attachment_30575\" align=\"aligncenter\" width=\"1325\"]gen z[/caption] When Yoda delivered part of his memorable line, “Do or do not” from the popular Star Wars Episode V: The Empire Strikes Back movie in
Successful marketers know the marketplace is constantly evolving and that they, too, must adapt to it. The pandemic threw an additional curve because it was neither expected nor anything any CMO had faced before. That w
[caption id=\"attachment_30570\" align=\"aligncenter\" width=\"1350\"]conversions[/caption] Nowhere are conversions more critical than in two arenas – football and marketing. In pro football, careers can be made or broke
B2B PR is the discipline of building reputation, trust, and consideration among business buyers, procurement decision-makers, and category analysts — in a market where peer referrals, content authority, and named-princi
Apple has been training its target audience to be interested in its events and reveals from the very beginning - these people are always interested in the mysterious new products the company is revealing each year, they
Originally published December 2020. Updated June 2026. Social Impact Theory was first formulated by Bibb Latané at The Ohio State University in 1981 — decades before social media existed. The framework turned out to be
[caption id=\"attachment_30560\" align=\"aligncenter\" width=\"634\"]conversionss[/caption] The product page is where most customers finally decide to either buy a company’s product or completely abandon the store or the
A poll asking how many people wished 2020 was over would likely result in a landslide of nearly 100%, saying “yes.” But the solution for leaders looking ahead into the new normal and managing employees during these time