How vital is social media to marketers today? Perhaps the following data gathered earlier this year by a variety of sources might help. Here’s what they discovered. 3.484 billion people are active social media users (We
[caption id=\"attachment_30539\" align=\"aligncenter\" width=\"1267\"]pr journalism[/caption] Although most people associate him with circuses, P.T. Barnum is also acknowledged by many experts as being one of our country
Most communications work in 2026 is judged by how well it renders inside AI engines — ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews. That measurement excludes the largest single channel of human signal: body
[caption id=\"attachment_30532\" align=\"aligncenter\" width=\"1350\"]testing[/caption] The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948. Before
The idiom “ahead of the pack” has been around for decades, if not longer, but its meaning has endured and remained constant over time. The challenge of being better than the competition has also escalated since the pand
People have started noticing and talking about personalized messaging and adverts that almost seem to be able to listen to their innermost thoughts. They feel like social media platforms in particular and ads in general
New media has opened a plethora of communication opportunities that allow marketers to craft, target, distribute, and track messages and the results of those messages like never before. Parallel to those advancements, th
On June 6, when the National Bureau of Economic Research (NBER) officially declared that the U.S. had been in a recession since February, the announcement compounded a difficult situation for marketers already coping wit
Kids may not be permitted to sit on Santa’s lap this year but with more people browsing and shopping online these days, brands need to be tech-ready for the holiday season in spite of uncertainty over what it might look
While public relations focuses mainly on presenting the right public image and message, good, effective PR begins at home, with clear and accurate internal communication. Leaders who know how to communicate their vision
Every brand needs a crisis communication plan. Most don't have one. The 10 parts every brand needs, tested against real crises from Tylenol to BP to United Airlines.
Ask any stand-up comedian, and they will tell you that the way to find the line is to cross it. But that truism doesn’t always translate well. Just ask Kraft Foods. The company was forced to apologize and pull an online