Perspectives

1399 Articles
A child's hand reaching out to grasp an adult's, symbolizing the growth of intelligence

The Growth of Intelligence and How It Is Vital

[caption id=\"attachment_30609\" align=\"aligncenter\" width=\"1350\"]growth intelligence[/caption] Intelligence is so important to many sectors of society, particularly governments, law enforcement, and the military. So

Abstract image showing digital locks and interconnected devices, representing cybersecurity risks

Digital Advertising Risks

[caption id=\"attachment_30606\" align=\"aligncenter\" width=\"1350\"]digital ad[/caption] It’s been about a year since lockdown for COVID-19, a year of , spending days between different digital apps or trying out differ

A winding, bumpy, and unpredictable road stretching into the distant horizon

Get Ready for Some Bumps Down the Road

A bumpy road was one of the major responses coming out of the 11 th annual Business Leaders Outlook survey of more than a thousand executives from mid-market U.S. companies ($20 million to $500 million annual revenues)

Happy young woman browsing clothing racks in a vibrant vintage store

Secondhand and Second Party Are More Popular Than Ever

[caption id=\"attachment_30603\" align=\"aligncenter\" width=\"1379\"]second hand[/caption] Buying secondhand clothing and merchandise used to have a stigma attached to it but as the Chicago Tribune reported even before

Young woman happily checking online orders on her laptop and phone

Selling on Social Media

[caption id=\"attachment_30600\" align=\"aligncenter\" width=\"1350\"]social media sales[/caption] In January 2020, more than half the world’s population was using social media, according to data from Statista . That’s 3

Team of diverse customer service representatives engaging with customers on social media platforms

Delivering Great Customer Service on Social Media

When social media was set up, it was intended for fast, two-way communication between friends and family, but when marketers realized its power, they jumped right in. An earlier article identified the most popular platf

Diverse group of professionals collaborating on laptops in a modern office environment

Empowering Social Employees

[caption id=\"attachment_30596\" align=\"aligncenter\" width=\"1351\"]social employees[/caption] Next to glowing customer comments , employees rave about the brand or their company’s service rank up there for credibility

Building a Strong Relationship With Consumers

Building a Strong Relationship With Consumers

The pandemic ended up changing many things, especially when it comes to consumers and their habits . With everyone being restricted to their homes, worried about their health, and numerous lockdowns and restrictions, pe

Close-up of a hand pushing a red button, symbolizing effort and impact

Push Works and Matters

When fashion designer Laura Ashley said,” We don’t want to push our ideas on to customers. We simply want to make what they want,” she certainly wasn’t addressing strategy to her marketing people. CMOs know that push no

A phone displaying chat bubbles, illustrating brand interaction and engagement

Brand Engagement Through Chat Marketing

When American humorist and the author referenced the internet and wrote, ”…..transforming society and shaping the future through chat,” he was way ahead of most CTOs. Besides being widely used for chat rooms, chat today

Diverse professionals collaborate in a modern office, symbolizing client acquisition strategies

Acquiring New Clients in the Services Industry

Many different industries have been undergoing difficult times due to the pandemic, especially those in the services industry, such as travel or leisure. In fact, according to some recent surveys, over 20% of business o

Woman looking at laptop with digital marketing data and analytics

Digital Advertising Tips

[caption id=\"attachment_30584\" align=\"aligncenter\" width=\"1350\"]digital advertising[/caption] A successful digital advertising campaign boils down to a few different factors. Targeting the right audience, convertin