Perspectives

Given how consumers are becoming more digital and are demanding more authentic relationships with the brands they love, the value of social media for C-level executives has never been important. From elevating their pers

Hackers can cause all kinds of PR nightmares, and a new night fright is just about to hit as many as 200,000 individuals and entities because the hacked database (the “Panama Papers”) of Mossack Fonseca, a Panama law fir

In a move just about every side is taking credit for, Ringling Brothers Circus announced it would “retire” its performing elephants in early May, two years before the planned date. By May 11, teams of elephants who have

The 72-hour playbook for cyber breach communications — what Target, Sony, Anthem, JPMorgan, OPM, and Ashley Madison taught us about handling breach response.

When looking for information around a new brand shoes or a new restaurant popping up in your area, what’s one of the first things you do? Find their Facebook / Twitter or Instagram page. Social media has become a default

I have built companies for twenty-three years. I sold one — JetSmarter — to Vista Global, the parent of VistaJet, in a unicorn exit. I built another — 5W — into a Top U.S. PR agency by O'Dwyer's. I am now building it in

It’s been a bad month for the Arizona state Department of Corrections. According to the Associated Press, separate investigations into two inmate suicides at Arizona prisons have led to the firing of 13 corrections offic

Crisis management and communication is the most common PR function known to the public. This is because, unfortunately, many brands do not call on PR specialists until tragedy strikes. Giving PR a bad reputation in the p

Just a decade ago, public relations mostly entailed media relations and the occasional press release. Today, public relations involve a higher level of creativity and innovation to get the same results. Subsequently, PR

American Idol is done, and there is no doubt the program changed the way we do TV in modern America. Back in 2002, the reality TV craze was just gaining real steam, but Fox has something new and exciting up its sleeve. A

It’s a dream of just about everyone who has yet to find a way to make it happen: how can I put my hobby on a paying basis? More to the point, how can I turn my passion into my profession? You can, but you have to be pre

<img class="aligncenter size-full wp-image-2823" src="content/2016/03/Rockefellers.jpg" alt="Rockefellers" width="622" height="392" /> Any time you are a member of