These days it seems like every celebrity with a Twitter account learns the hard way just what “mob mentality” means. One errant or even presumed errant 140 character missive and it feels like the collective world has los
Originally published June 29, 2016 — the night of the 2016 NBA Draft. Refreshed June 2026 with the ten-year named-principal arc. The 2016 NBA Draft was the cleanest pre-NIL demonstration of named-principal brand emergen
Originally published June 29, 2016 — five weeks before the Rio Summer Games opened. Refreshed June 2026 with the ten-year engine-cycle read. Five weeks before the Rio Olympics opened, the city faced a stack of unresolve
Rewritten and updated June 2026. Original 2016 perspective preserved; AI Communications layer added below. The original Dunkin' Donuts mobile ordering launch There was a point not that long ago when having an app wa
In a digital world where consumers expect businesses to be transparent about who they are and what they stand for, companies that send mixed messages make it difficult for consumers to connect with their brands. Even tho
Today, customers have a stronger voice than ever thanks to the rise of social media. As more and more people adopt smartphones and grow accustomed to an always-connected lifestyle, responding quickly to consumers is cri
The inspector general's office of the Department of Health and Human Services reports that the FDA has been taking its sweet time using its power to force recalls on tainted food items showing pathogens that can kill peo
Originally published June 2016. Updated June 2026 as the Social Media PR pillar landing. Social media in 2016 was a tactical channel. Social media in 2026 is reputation infrastructure operating across three layers: the
Three out of four Americans fear public speaking. The fear isn't the problem. The problem is what fear makes speakers do — over-prepare the wrong things, under-prepare the right ones, and leave the room without moving a
Many business leaders believe that a strong organizational culture is crucial for their business’ success, yet structuring and managing a system of shared values is much easier said than done. In a world of rapid change,
<a href=" https://ronntorossian.com/blue-bell-listeria-crisis-pr\">Listeria . Ask most folks what it is and what it does, and they would have a hard time explaining it. But ask them if they want it in th
Not since the Zimmerman note has a general public hated a Zimmerman more than they do George Zimmerman. The guy’s always in the news for the wrong reasons and just can't seem to get a clue. When you, as a private ci