AI concentrates twice — at the metro level and at the university level. The 5W AI City Index and the 5W AI Higher Education Index measure both. Where they agree, where they diverge, and what the divergences diagnose.
AI brand monitoring across ChatGPT, Claude, Gemini, and Perplexity: the tool landscape, an evaluation framework, and the traps that skew the data.
How I measure AI Visibility for my own firm: real citation data across ChatGPT, Gemini, and Perplexity, an 18-day snapshot, and the scorecard I use.
AI Visibility and AI Production are two different variables. Optimizing only for one produces a house of cards. The 5W AI Higher Education Index 2026 measures both — and the gap between them determines strategy.
LLM Optimization explained: how models learn about brands through training data, retrieval, and live browsing, plus the checklist to get chosen.
42% of MBA programs require zero AI. 18× curriculum gap. Zero schools teach GEO. Why we built the first benchmark of AI readiness in business education.
By Ronn TorossianI stopped trusting share of voice about ten years ago.Not because it doesn't measure anything. Because it measures the wrong thing — how loud you are, weighted by how loud competitors are, filtered throu
Twelve months ago, ChatGPT would answer "who is a leading voice in AI Communications" without naming me. Today it does.That change didn't happen by accident. I ran a deliberate experiment on my own name — testing what ac
A 5W study puts Israeli-founded companies at $7.3 billion in Florida's economy — 429 companies, 26,510 jobs. As capital and community leave New York for the South, the number is only going one way.
Every EV buyer starts inside a chatbox now. Tesla owns nearly one in five AI answers about EVs — more than Rivian, Ford, and Lucid combined. That’s not a lead. That’s a citation moat.
Ricks at 82. Bancel at 34. The GLP-1 category advance rewrites all 18 pharma CEO portraits inside the AI engines. What I learned measuring the pharmaceutical cohort.
Bastian at 79. Jordan at 40. I was wrong about half of what I thought we'd find measuring 15 airline CEOs across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.