Perspectives

1399 Articles
Young professional extending a handshake, symbolizing consumer PR first impressions in business

The Consumer PR of First Impressions

This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While the sale day itself has been extended, creeping further and further into

A diverse team collaborating, symbolizing unconventional management techniques for better performance

Unconventional Management Tips to Boost Team Performance

Strong and effective teams are usually the driving force behind a successful company. It has been shown time and again that when team member support each other and work cooperatively, they perform better than groups whe

A person at a desk brainstorming ideas for creating viral content

Tips To Create Viral Content

If you ask a marketing professiona l what they want for Christmas, their number one wish would probably be that their content go viral. When content such as a photo, video or blog spreads very quickly and spontaneously,

Psychology meets marketing: a hand pointing at a brain-shaped analytics graph

Six Ways Psychology Can Help With Marketing

Understanding the human mind can be an excellent tool to persuade and convert customers. Marketing is based on theories of applied psychology, that is, consumers act in a certain way because they are wired to do so. The

KFC marketing stunt: newborn baby dressed as Colonel Sanders in hospital

KFC’s Baby Naming PR Stunt

Colonel Sanders is at it again - and this time he’s after your child’s name. Earlier this year, KFC announced it would award a $11,000 towards the college tuition fees of the first parents who names their baby after Col

Harley-Davidson recall notice, representing challenges for maintaining customer trust

Harley Having to Answer for Yet Another Recall

<img class="aligncenter size-large wp-image-4105" src="content/2018/11/harley-davidson-1024x683.jpg" alt="harley davidson" width="780" height="520" /> <span sty

Public relations professional looking at an infographic on a laptop screen

Tech PR Lingo Every Professional Needs in 2026

Originally published November 2018. Updated June 2026. Tech PR in 2018 required basic technical fluency. Tech PR in 2026 requires structural understanding of how AI engines retrieve, how schema works, how entity infrast