Marie recently stepped away from her position at a digital marketing agency in favor of striking out on her own and taking on her own clients. Marie loves working independently, and she’s been slowly putting money away t
Marketing built on assumptions loses money. Marketing built on behavior wins share. What people say and what people do are different data sets — only the second matters.
Right under your nose lies one of the simplest and most effective approaches to marketing for any business of any size. What is it? Customer service. This may seem a bit odd. However, customer service is, in fact, an imp
Ronn Torossian on the Kardashians — how social media became the primary product, the brand portfolio model, and why founder presence is the brand multiplier.
In recent months, climate activists across Europe have stepped up their efforts to convince travelers to skip air travel, with infamous Swedish schoolgirl and campaigner Greta Thunberg spearheading the trains-over-plane
A recent expose published by undercover investigators with the Animal Recovery Mission unleashed the wrath of the public on prominent dairy producer Fair Oaks Farms. The video, which shows animal abuse in its most extre
Just four days after Hong Kong saw some of its most tumultuous civic unrest on record, an estimated two million demonstrators returned to the streets on June 16th to protest controversial government plans to reform the
No matter the industry, your brand is likely to face some form of PR crisis at one time or another. Surround yourself with the right people, and you stand a far greater chance of riding the wave and surviving the damage
Even as the consumer world moves closer to home, with services and commodities available at the push of a button, we all still crave a bit of human interaction. As more customer service models are going towards outsourc
It happens to even the best of us. Sooner or later, a customer will likely have a negative experience at a business. It’s not always due to something the business or manager did wrong; sometimes there are misunderstandi
Marketing can be an expenditure that some businesses have trouble justifying. However, a strategic approach to marketing is necessary in order to reach as many potential customers as possible. So what is there to be don
Sandra is a small business owner. She runs a small coffee shop near the beach that also doubles as a yoga studio. It’s the perfect combination of relaxation and a quiet work environment, and she enjoys catering to welln