Public Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. Day-to-day decisions on products and services bought are closely linked to efforts of public relations.
With movie theaters coast to coast operating at 50 percent capacity or closing altogether, Hollywood production studios are faced with some tough decisions: hold off on movie releases, pull the trigger on releases and h
With experiential marketing , brands hold events to allow consumers to interact with their products and services. The strategy is also known as engagement marketing . Companies employing this strategy try to help custom
Round the clock news coverage of the COVID-19 virus became to ramp up as the first cases were diagnosed in the United States. Not long after, one of the news networks became part of the story. CBS News shut down its NYC
Having interactive marketing campaigns is something successful marketers have been trying their best to implement and perfect in the last few years. This is because interactive marketing campaigns are a great way for bra
Without consistent engagement, no brand will realize the potential of their social media digital PR efforts . That consistency is vital to a brand’s success on social media, and it’s not enough to just consistently post
In recent years, Burger King’s advertising has been dominated by a guy in a giant “king” head turning up in various places offering strangers food, a concept that some found funny and others found creepy. Now, Burger Ki
Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. That study specifically focused on ge
Controversy has been building in Major League Baseball for some time now, ever since the Houston Astros cheating scandal erupted, calling into question many things, including the legitimacy of recent playoff and World S
Originally published February 2020. Updated June 2026. The Houston Astros 2017-2018 sign-stealing scandal is one of the most-studied institutional-cheating cases in modern sports communications. The original piece on th
Most brands understand they would benefit from a dedicated public relations team. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. Th
Someone once said “a picture is worth a thousand words.” Somewhere along the line, a videographer or director responded, “Then what’s a video worth?” Turns out, quite a lot. Video marketing has seen a significant increa