Perspectives

1399 Articles
IBM's pivot on AI in policing, raising questions about data and privacy

IBM Shifts Conversation on AI in Law Enforcement

The collision of technology and privacy has become a hot topic internationally in the digital age. Consumers worry if too much of their personal data is being shared online, and others wonder if there’s any limit to wha

James Bennet and Tom Cotton: The New York Times op-ed shake-up

Times Leadership Shaken Up Over Cotton Op-Ed

Another week, and the New York Times editorial team is still in the headlines, as the fallout continues over the publication of an op-ed by U.S. Senator Tom Cotton, which some Times’ staffers considered controversial. N

Hand holding a smartphone displaying customer testimonials, highlighting business growth

Using Testimonials and Reviews to Boost Marketing Efforts

Before making an online purchase, most people tend to look at the reviews first. As they can’t touch the product that they’re looking to buy and are not entirely familiar with the business, they are taking a risk by maki

Macy's bags and shopping carts indicate revived department store sales

Macy’s Numbers Signal a Department Store Comeback

Not long ago, most retail market experts were forecasting the end of malls and their anchor department stores. More and more big brands were closing locations or going out of business altogether. Then came COVID-19 clos

Diverse hands collaborating around a central plant, symbolizing growth and teamwork leadership

9 Leadership Qualities Every PR Leader Needs

Peter Drucker, popular management consultant and author, summed up leadership styles best with his quote: “Leadership is lifting a person’s vision to high sights, the raising of a person’s standards to a higher standard,

Lawyer speaking to media, microphones capturing interview, courtroom in background, legal communication strategy

Litigation PR: Media Helps

Whenever a brand or corporation is involved in a lawsuit, the public starts focusing on what the business is and has been doing in the past, which evolves into speculations and rumors that could easily lead to damaging t

Person awakening to an alarm clock, illustrating the sudden start of a crisis

What Happens When You Wake Up to A Crisis?

Recently, the communications team at Franklin Templeton in NYC woke up in the middle of a PR Crisis. One of their employees was caught on camera in the now infamous “dog owner versus bird watcher” video. They had no war

Remote workers collaborate effectively in a hybrid meeting, bridging the gap between home and office

The Next Normal

As the world transitions back to normality, many leaders wonder what the new normal will look like. According to Mattie Stepanek, “Even though the future seems far away, it is actually beginning right now.” The self-des

Focused woman ignores phone, clearly annoyed by constant notifications, seeking peace and quiet

When is a Brand Connecting or Pestering?

There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” Yet, here we are 56 years later won