Tests have been used for centuries to find out how much we know or to learn more about one thing or another. Social testing achieves both and can help drive better ROI for brands. But this also flies in the face of those
Originally published August 12, 2020 covering NFL chief medical officer Dr. Allen Sills on COVID protocols. Refreshed June 2026 with the six-year retrospective on league pandemic communications. In August 2020, NFL chie
When a producer succeeds in creating and broadcasting a popular television program these days, it’s almost a guarantee that there will be critics, both professional and amateur, letting the world know everything they th
“Awareness is fine, but advocacy will take your business to the next level.” That quote by Joe Tripodi, Coca-Cola’s CMO, pretty much sums up the success of the 135 -year-old beverage. Developed in 1835 by a wounded Confe
Originally published August 2020. Updated June 2026. Eleven years ago, when NYC medallions still traded at roughly $700,000 to a million dollars, I argued in The Observer that the war was over. The medallion industry
Few people are raving fans of virtual meetings, but those are going to be the “new normal” for many companies for the foreseeable future. This prohibition likely includes frequent media roundtable discussions. Communica
Back in May, the Iowa Department of Public Health held a news conference and announced that 221 employees of the Tyson Foods pork processing plant at Columbus Junction had tested positive for coronavirus. That announcem
After Elvis Presley was discharged from the Army, he decided to make movies instead of recording songs since he already had a stockpile of recordings that were being released. He made movies for seven years before decidi
That quote by Israelmore Ayivor, noted inspirational author and blogger, accurately defines the reason why marketers should switch from focusing on conversion rates to lifetime value to achieve long term success. The val
When will America’s economy recover? According to our corporate leaders, the outlook isn’t promising. Fortune Magazine’s recent CEO survey of its top 500 list revealed that more than half the CEOs (52.4%) don’t believe e
When Angela Ahrendts said, “Store windows are like landing pages on a website,” she had probably already left her post as CEO of Burberry to take an executive position at Apple. No doubt she gained an appreciation of bo
Originally published July 20, 2020 covering the multi-airline furlough warning cycle. Refreshed June 2026 with the six-year retrospective on the cross-carrier labor communications cluster. In July 2020, Southwest, Unite