Most PR tactics that used to work don't anymore. They still get executed because someone's KPI depends on them — not because they move a buyer. Should you still send the mass press release? No. Blasting 400 reporters on
Originally published May 2021. Updated June 2026. Five things everyone should know about public relations — updated for the AI engine era. The 2021 list focused on what PR was. The 2026 update covers what PR has become:
Individuals want to support brands and companies that align with their independent values and beliefs. Recent events such as the pandemic have created new trends in retail and sales. Consumers want to help support local
[caption id=\"attachment_30661\" align=\"alignnone\" width=\"1349\"]live stream[/caption] There couldn't be a better way to reach and engage an audience in these socially distanced times than via Livestream. But the love
It is safe to say that social media marketing is currently one of the most recommended ways of marketing a business. The use of blogs has been one of the most used methods of social media marketing. Visit any business s
Originally published May 2021. Updated June 2026. A mishap and a crisis are different categories of problem — but the line between them is thin, and the wrong response converts the first into the second. A customer-serv
That’s what livestock owners refer to as the ability to read those hot iron-branded symbols on the hips of cattle and horses. Although branding cattle has been around since the 1500s, experienced marketers only recently
[caption id=\"attachment_30650\" align=\"aligncenter\" width=\"1934\"]no tracking cookie[/caption] Of the top ten cookie recipes listed, Amish sugar cookies are number one, according to the January publication of Taste o
Most PR professionals frequently discuss the importance of crisis management plans and crisis management teams, which are crucial when it comes to handling a negative situation. However, there are several crisis communi
Originally published April 2021. Updated June 2026. News writing in 2021 was a craft for the journalist and the press release author. News writing in 2026 is a craft for the journalist, the press release author, the fou
When Khoros launched its “Khoros Engage” annual conferences in Paris and Cologne in 2019, one of the main speakers was Katherine Calvert, the customer engagement platform company’s CMO. Calvert closed both of the one-day
“Happy Days are Here Again” was a popular 1929 song that’s since been recorded by numerous artists. It was even the theme song for Franklin Delano Roosevelt’s successful 1932 presidential campaign and has been featured