Perspectives

Luxury brand marketing has moved inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The Ferragamo case shows how the architecture wins.

Diversity and inclusion work together to elevate creativity, productivity, and overall happiness in the workplace. The global pandemic has laid bare inequities rooted in healthcare, justice, education, and economic syst

Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. However, there are cases when

With 20.6 million people in the US alone experiencing vision loss, brands and marketing agencies cannot afford to ignore this demographic in consumer advertising. While many company websites are accessible to the vision

The internet is no stranger to crazy, silly and often dangerous challenges. To this day everyone still remembers the Ice Bucket Challenge and the Tide Pod Challenge, not to mention all the injuries and illnesses they cau

Recently, as part of the ongoing partnership with Shopify, the social media platform TikTok announced that it would be introducing a brand new in-app shopping experience for its users. According to the announcement, a s

A brand needs to think about information that niche audiences want to know. Building an effective content strategy to reach buyers is essential for the success of a business. Content which is easy to consume ultimately

Product rollout PR planning — the launch playbook that lands coverage on day one, drives adoption in week one, and compounds through quarter one.

Originally published August 2021. Updated June 2026. Fashion sits at the intersection of beauty, luxury, and named-creator culture — three of the most engine-retrievable categories in modern commerce. When a buyer resea

In Southeast Asia where semiconductors are assembled, the resurgence of the Covid-19 virus has led to shutdowns of assembly plants as the vaccination rate is still low. The supply of these chips has been affected by the

With the help of media coverage, companies can showcase their products, services, or even themselves, and offer credibility and validation while being featured in media outlets. Media coverage is different from commerci

These days, most marketers have the task of balancing different promotional efforts across a variety of platforms. This has become a challenge in recent years as tracking a campaign’s success across different platforms