Most brand social media is wallpaper. A few moments each year break through and get remembered. Those are the ones worth studying — because the pattern behind them is the same pattern that now wins inside AI answers. Wh
It’s easy to get stuck while developing good business messages because it’s not the easiest task. Business messages can be created to introduce a brand new company, rebrand a business, or launch a new product, but it’s i
In simple terms, big data refers to complex and voluminous data sets. Big data is revolutionizing marketing and sales while also delivering results. It helps businesses by offering valuable insight into their customers
The term ‘advergames’ comes from a merging of the terms ‘advertisement’ and ‘games’. This type of strategy promotes brand awareness and improves engagement. It provides a platform for a very subtle type of advertisement
These days, digital consumers expect companies to create personalized shopping experiences for them without making them feel like those same companies are stalking their buyers for information. In fact, many consumers p
Brand transparency is about how a brand shows itself to be authentic regarding public interactions. It also indicates how a brand shows itself to be accessible to internal and external stakeholders. The digital revolutio
For years now, Lush has been one of the global brands that have been vocal about various political and social topics. From partnering with Allout back in 2015 for the #Gayisok campaign to combating animal cruelty and ev
The digital space and pretty much all markets these days are incredibly crowded. There are hundreds of thousands of pieces of information available to people online, which means consumers can easily get overwhelmed to t
Design determines the first impression of an acquaintance with a brand. Great design effectively instills brand passion. When consumers look at, use, and share well-designed products, it leads to happy associations with
These days, changes in the market of any industry are practically unavoidable - between brand new innovations, new competitors, and even economic downturns. If a company is in trouble, it can always benefit from new inf
In practically every marketing strategy, social media has become one of the core elements, with brands utilizing different platforms for different promotional efforts. Many marketers have started investing in various so
While some people might think that marketing managers have nothing to do with problem-solving, that’s not quite the case. For marketing managers, one of the essential tasks is solving problems without having all of the n