Perspectives

Brand collaborations can be a powerful marketing tool when executed correctly. Recently, Nike and Tiffany & Co unveiled that the brands would be releasing their first collaboration in March. The initial announcement

February is American Heart Month and a great time for companies to show their support for heart health. They can raise awareness about the importance of taking care of one's heart and share some important American heart

During the 2023 All Star Festivities held in Fort Lauderdale, the NHL announced that it would be hosting a job fair with the goal of helping job seekers from diverse backgrounds get a job in hockey. In a now-deleted pos

Recently TikTok has announced that it will be investing $1.5 billion in a reorganization that will result in making the video sharing app more transparent. This opens the door for a discussion about transparency and the

Software as a Service, or SaaS , is an application distribution model that allows companies to make various services and platforms available to their customers through the internet. In the last decade, the popularity an

In general, when most people think about the Super Bowl, they tend to think about sports and unhealthy food or beverages. However, after the pandemic, those trends have started shifting, especially since the pandemic fi

Feedback is welcomed by most businesses these days. Customers receive surveys and emails from most businesses to gain feedback. Without feedback, it is difficult for a business to grow and improve. Feedback is mainly ab

To straddle art, commerce, and experience successfully for marketing, companies need a creative strategy . Some brands can manage to walk the line between art, commerce, and experience more successfully than others. Suc

Giving names to solutions is not an easy thing to do, because most of the time, companies end up finding themselves in front of a whiteboard, with various ideas and phrases written on it. While all of those names might

When it comes to any type of promotional effort that a company decides to utilize, the most important thing is for the company to know its target audience . However, according to more recent research, only around 40% of

One of the best ways for companies to get more information on their target audiences to allow them to better meet their customers' needs is through surveys. There are many different types of surveys that companies can u

It is essential for companies to invest in public relations efforts to be able to reach their target audiences and spread the right messages in a way that makes sense. This also applies to a company’s sustainability eff