Perspectives

Wealth migration hits record highs as millionaires relocate globally, driven by tax strategy, crypto, and lifestyle shifts.

142,000 millionaires are relocating internationally in 2025. That is a record. It is also the single most consequential demographic fact for every brand I serve. I have been in public relations for more than twenty year

The legal cannabis industry generated $38.5 billion in 2024 and spends 80% less on marketing than CPG competitors. The communications gap is the largest in any major U.S. consumer category — and 2026 is when it closes.

Israeli tech companies drive billions in Florida’s economy, with strong growth fueled by sector strength and business climate.

The new Gaming Trust Index analyzes $3.9B in gambling marketing spend, highlighting major gaps in PR and brand credibility.

5W's Gaming Trust Index shows the U.S. gambling industry spent $3.9 billion on marketing in 2025 — less than 4% on earned media. The celebrity-to-responsible-gambling ratio is 9-to-1. That is a capital markets liability.

New data shows Fortune 500 companies underinvest in PR by up to $20B, exposing major reputational risk across sectors.

5W Public Relations has released the PR Spend Transparency Study, a first-of-its-kind analysis of how Fortune 500 companies allocate budgets for public relations. The study, published in full at Everything-PR.com, draws

Learn how media consolidation reshapes corporate communications as mega-studios merge and trust fragments toward creators and niche outlets.

The PR platforms agencies rely on in 2026 for pitch tracking, journalist databases, and sentiment AI — with pricing, integrations, and how to choose.

Learn how to localize global marketing campaigns using the 60/40 framework while preserving brand identity and boosting engagement rates by 40% or more.

Learn how to use strategic silence effectively during crises. Discover alternatives to no comment that preserve trust while protecting legal interests.