Perspectives

HR tech companies win press coverage by building media relationships before a funding round, not during the announcement. Ronn Torossian on why timing decides who gets covered.

Franchise brands are losing Citation Share to smaller competitors because AI engines cannot resolve them as one clean entity across thousands of local units.

The research hub for defense-tech AI visibility: how Anduril and Palantir out-cite legacy primes on a fraction of the revenue, and where Israeli defense-tech actually operates across the US.

Georgia has channeled $615M+ in Foreign Military Financing to Israeli defense contracts since 1996 — anchored by Robins AFB, Lockheed Marietta, and 33 years of formal state partnership.

Ronn Torossian on why hotels, resorts, and restaurants lose the AI answer, and which 12 brands hold 68 percent of all hospitality citation share today.

5WPR's fintech research shows appearance rate and citation rate move independently. Most brands are still measuring only one of the two.

Event digital marketing fills the seats a launch needs before doors open, using SEO, paid media, and retargeting that earned coverage alone cannot reach.

Sydney Sweeney's Novig ad grew Novig's brand mentions ninefold, but Ronn Torossian explains why Sweeney alone absorbed the campaign's reputational cost.

5WPR measured 288 AI answers on B2B fintech infrastructure. Stripe led appearance at 63.9 percent, while Plaid posted the highest citation rate.

Ronn Torossian on why the claim that AI rejects 75% of resumes traces to a defunct company, and what 2025 and 2026 recruiter data shows actually blocks candidates.

Growth marketing built for Google alone is already out of date. Ronn Torossian on why acquisition, retention, and search visibility now have to be built for AI engines too.

Ronn Torossian on 5WPR's Peptides AI Visibility Index and what it means for any brand that assumes a strong Google ranking still controls what a buyer sees.