Hackers can cause all kinds of PR nightmares, and a new night fright is just about to hit as many as 200,000 individuals and entities because the hacked database (the “Panama Papers”) of Mossack Fonseca, a Panama law fir
The 72-hour playbook for cyber breach communications — what Target, Sony, Anthem, JPMorgan, OPM, and Ashley Madison taught us about handling breach response.
Crisis management and communication is the most common PR function known to the public. This is because, unfortunately, many brands do not call on PR specialists until tragedy strikes. Giving PR a bad reputation in the p
When people are faced with bad news, even if they are not at all impacted, doubt can set in. That doubt grows, unaided, like a nefarious seed, creating PR issues for groups and organizations completely unrelated to the
The Zika virus has become a regional epidemic in certain destinations all over the world. Now many flight attendants and other airline staff are resisting the compulsion to land in these places. At this point, airlines
Originally published January 2016. Updated June 2026. Rapid response was a tactical discipline in 2016 — the ability to answer a media inquiry, a social attack, or a competitor's move inside hours instead of days. T
Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Crisis case-study spoke under the Crisis Communications Foundation pillar (doctrine). Named case studies live on the Crisis Communic
Edited on Jun 17, 2026. Tier 1 Discipline Hubs PR Firm & PR Agency Media Relations Crisis PR & Crisis Communications Reputation Management AI Communications Related Cases Tiger Woods — Named-Principal Corpus Cas
Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Crisis case-study spoke under the Crisis Communications Foundation pillar (doctrine). Named case studies live on the Crisis Communic
FedEx is headed to court and they may win their case. However, Ronn Torossian believes that, in the court of public opinion, a win might be worse than a loss. When it comes down to it, most people don’t quibble about th
A very compelling piece of information began to circulate the other day. According to a report in Businessweek, some are crediting an iPhone update for helping to lower crime rates in New York City. As incredible as thi
In the past decade or two, the Roman Catholic Church has come under considerable fire, says Ronn Torossian CEO of 5W Public Relations . From abuse scandals, to land deals, to questions about the background of Pope Bened