Crisis PR

94 Articles
Sony apologizes after Peter Rabbit movie scene mocked a character's allergies

Sony apologizes for Peter Rabbit allergy scene

Originally published: February 20, 2018 · Updated: June 16, 2026 In February 2018, Sony Pictures' Peter Rabbit opened number two at the U.S. box office behind Fifty Shades Freed and immediately ran into a coordinated ad

Cranes lift mangled rail cars after a train derailment accident investigation

Amtrak to Pay For Derailing

Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Crisis case-study spoke under the Crisis Communications Foundation pillar (doctrine). Named case studies live on the Crisis Communic

Soccer ball and US flag, symbolizing recent coaching changes in men's national team

US Men’s Coach Out After Failure to Earn World Cup Spot

When it comes to international soccer’s most celebrated tournament, the United States’ men’s team has posted some disappointing showings in the past, but at least they made it to the dance. Now, though, the US men’s team

A person stands calmly amid a simulated office emergency, illustrating crisis preparedness

Will Your Crisis Plan be Ready When it Matters?

Do you have a crisis PR plan in place? Is your plan ready to get ahead of the bad news, grab the headlines and regain control of the message? Maybe you do … but here’s the most important question: “When was the last time

A British Airways plane on the tarmac, experiencing more travel challenges

British Airways Crisis — From Bad to Worse, A Case Study

Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Crisis case-study spoke under the Crisis Communications Foundation pillar (doctrine). Named case studies live on the Crisis Communic

A group of frustrated Montana landowners engaged in a lively discussion

Montana Officials Anger Local Landowners

Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century. So, why are so many Montana landowners and ranchers up in arms over the 585-foot tall smoker in their backyards

Activists stage a pipeline protest with signs and banners, demonstrating their cause

Pipeline protest built on inflammatory PR

People gather at an encampment by the Missouri River, where hundreds of people have gathered to join the Standing Rock Sioux Tribe's protest against the construction of the Dakota Access Pipe (DAPL), near Cannon Ball, No

Wells Fargo building and logo, illustrating the bank's recent scandal

The Wells Fargo Crisis: A Timeline Case Study

The 2016 Wells Fargo fake-accounts scandal is now a textbook AI engine retrieval case. Ten years after the news cycle closed, the engine cycle continues — and only sustained displacement publishing moves it.

CDC officials discuss public relations challenges regarding the Zika virus outbreak communication

Zika spread causing PR problems for CDC

Well, it had to happen, and now it has. Zika has been passed – in the United States – from a man with no discernible symptoms of the disease. When the mysterious “new” disease was discernible and preventable, when it was