Crisis Communications Case Studies

Ronn Torossian on Mike Tyson's reputation rehabilitation — the 2012 Broadway run, voluntary appearances strategy, and what crisis communications operators learn.

Originally published: April 25, 2012 · Updated: June 16, 2026 The original April 2012 post argued that Goldman Sachs was running an institutional crisis it was structurally not equipped to handle. The triggers in that w

Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Strategic playbook spoke under the Crisis Communications doctrine pillar . Named case studies live on the Crisis Communications Case

Rewritten and updated June 2026. Original 2012 perspective preserved; AI Communications layer added below. The original Carnival Cruise Lines crisis Amidst the unfolding story of Carnival Corporation — the US-based pare

Originally published: May 16, 2011 · Updated: June 16, 2026 Burson-Marsteller got caught running a whisper campaign against Google on behalf of Facebook. The agency, then under Mark Penn, pitched bloggers and reporters

Originally published: April 30, 2010 · Updated: June 16, 2026 The original post analyzed a New York Times profile of Jeffrey Conroy that ran the morning of April 30, 2010, a few weeks before his May 26 sentencing. Conro