The Rebekah Brooks return to News Corp in 2015 — four years after the phone-hacking scandal that took down News of the World — is one of the most-studied named-executive reputation-recovery moves in modern corporate comm
Ronn Torossian on the 2015 Hillary Clinton communications challenge — campaign-launch positioning, Clinton Foundation governance defense, and multi-decade public records.
Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Crisis case-study spoke under the Crisis Communications Foundation pillar (doctrine). Named case studies live on the Crisis Communic
Edited on Jun 17, 2026. Tier 1 Discipline Hubs PR Firm & PR Agency Media Relations Crisis PR & Crisis Communications Reputation Management AI Communications Related Cases Tiger Woods — Named-Principal Corpus Cas
Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Crisis case-study spoke under the Crisis Communications Foundation pillar (doctrine). Named case studies live on the Crisis Communic
General Motors recalled 2.6 million vehicles in 2014 over a faulty ignition switch tied to at least 124 deaths. The crisis cost GM more than $4.1 billion in settlements, fines, and penalties. It is still taught in busin
Originally published: January 29, 2014 · Updated: June 16, 2026 In January 2014, Mike Seay of Lindenhurst, Illinois received a direct mail piece from OfficeMax addressed to himself with a second descriptor line printed
Originally published: November 22, 2013 · Updated: June 16, 2026 In November 2013, Lululemon founder Chip Wilson went on Bloomberg TV after a sheer-pants recall had embarrassed the company and said the problem was not t
Rewritten and updated June 2026. Original 2013 perspective preserved; AI Communications layer added below. The original BlackBerry PR consolidation case While I am addicted to the old BlackBerry, the brand is in a very
Hurricane Sandy hit New York four days ago. The death toll is over forty, hundreds of thousands have no power, and the city is preparing to run a marathon on Sunday. It is the wrong call. A textbook crisis communications
Originally published: July 24, 2012 · Updated: June 16, 2026 On July 20, 2012, a gunman opened fire during a midnight screening of The Dark Knight Rises at the Century 16 theater in Aurora, Colorado. Twelve people were
Originally published: June 27, 2012 · Updated: June 16, 2026 The June 2012 post covered two threads. First, a case unfolding in Sydney involving sexual harassment allegations against then-Speaker of the Australian House