Public Relations

Components of Asian culture have spread to North American markets, particularly anime and manga cartoons. Anime streaming sites like Crunchyroll have over two million subscribers and over 45 million registered users. An

When a brand wants to increase their presence on online platforms, they use Digital PR. Digital PR is essentially a strategy that can be used to improve brand awareness using online mediums. D igital PR is similar in ce

Many companies are already aware of how technology can impact the decisions that buyers make. Digital marketing can also connect companies with their buyers in different ways, and help with business expansion and growth

[caption id=\"attachment_30691\" align=\"alignnone\" width=\"1000\"]event public relations[/caption] After creating an event, which includes setting up details such as the schedule, the location, speakers, and guests, co

[caption id=\"attachment_30686\" align=\"alignnone\" width=\"1050\"]earned media[/caption] A brand stands a chance of reaching its prospects by using the relevant channels. Knowing the right type of digital media to use

Originally published June 2021. Updated June 2026. The 2020 Burger King Impossible Whopper UK ad ban is a clean case study in how a small-print disclosure becomes a class-action exposure when the overall impression of t

Most PR tactics that used to work don't anymore. They still get executed because someone's KPI depends on them — not because they move a buyer. Should you still send the mass press release? No. Blasting 400 reporters on

It is safe to say that social media marketing is currently one of the most recommended ways of marketing a business. The use of blogs has been one of the most used methods of social media marketing. Visit any business s

[caption id=\"attachment_30634\" align=\"aligncenter\" width=\"634\"]gen z[/caption] Recent reports predict that Gen Zers will not only yield tremendous spending power in the near future, but that they will also change t

[caption id=\"attachment_30606\" align=\"aligncenter\" width=\"1350\"]digital ad[/caption] It’s been about a year since lockdown for COVID-19, a year of , spending days between different digital apps or trying out differ

[caption id=\"attachment_30596\" align=\"aligncenter\" width=\"1351\"]social employees[/caption] Next to glowing customer comments , employees rave about the brand or their company’s service rank up there for credibility

[caption id=\"attachment_30305\" align=\"aligncenter\" width=\"1351\"]influencer[/caption] Businesses that invest in influencer marketing , whether through funding the campaign to get exposure to a new audience or by sen