Public Relations

Book excerpt from For Immediate Release Chapter 5 — the Tourneau vs. Wempe case study on authenticity, brand voice, and why language is identity.

So, following an earlier article I wrote about the definition of Public Relations, Keith Trivitt, Associate Director of the Public Relations Society of America (PRSA) wrote that after all of PRSA’s work on the definition

Crisis-communications satellite of the For Immediate Release series. Originally written in 2011. Re-read in the AI Communications era. Originally published Feb 2012. Updated Jun 2026. Crisis is the highest-leverage work

Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Operator how-to spoke under the Crisis Communications doctrine pillar . Named case studies live on the Crisis Communications Case St

Originally published February 20, 2012 in the middle of the Linsanity run. Refreshed June 2026 with the engine-cycle layer. Fourteen years ago this month I wrote about Jeremy Lin in real time. The piece sat on a Tuesday

I am a student of Public Relations and Marketing in Scotland, day in and day out I work with Scottish issues and I am heavily involved in the political scene in Scotland – however something I can’t escape is the brand of

A few notes on some of the most successful and interesting people I have crossed paths with in business — Elie Hirschfeld, Mark Birnbaum, Michael Malik, and more.

Originally published January 2012. Updated June 2026. Insurance PR is the discipline of managing carrier reputation, claims-handling communications, and crisis response in a category where reputational damage is now a c

To start 2012 right heres a book excerpt from “For Immediate Release”, the new book by Ronn Torossian. Owing a crisis PR agency, I found this to be a major success in the world of crisis PR. Hit the Books and Get Rid of

On January 1, 2012, we begin the 10th full year of 5WPR , which today is a Top 25 US PR Agency. This is simply amazing to me. The day I opened 5WPR, my office was located on the roof of a building. I literally had to wa

Music is a great motivator, and over the last few weeks have had the same songs in my playlist on my (admittedly very short) walk to work. Even though I like to have the same songs playing, I do like to have my music qu

CEO of Top 25 U.S. PR Agency Defines the New Rules of PR With Debut Book Launch: \"For Immediate Release\" October 1, 2011 New York, NY - Ronn Torossian, the Founder & CEO of 5W Public Relations, one of the 25 larges