Rewritten and updated June 2026. Original 2014 social media strategy perspective preserved; AI Communications layer added below. The original six social media PR strategies The internet was evolving at speeds faster tha
Originally published: January 8, 2014 · Updated: June 17, 2026 The January 2014 post called three PR strategies that would define the rest of the decade: keep content simple and clean, build for mobile, and retarget the
Originally published: December 24, 2013 · Updated: June 16, 2026 The original 2013 piece praised UPS for a heartwarming father-daughter holiday story — Bruce MacNeel, a veteran UPS driver with nearly three decades on th
Originally published October 2013. Updated June 2026. Restaurant reviews used to mean Yelp, OpenTable, Google, and the local critic. Restaurant reviews in 2026 mean all of those plus ChatGPT, Claude, Perplexity, Gemini,
Originally published: July 31, 2013 · Updated: June 16, 2026 The 2013 piece was a working-blogger checklist for why a post lands flat: wrong timing, bad headline, confused content. The argument behind each one was the s
Originally published: April 22, 2013 · Updated: June 16, 2026 In April 2013, The Guardian profiled Lewis Dvorkin, then Chief Product Officer of Forbes Media, who had spent three years rebuilding the company around an id
Every few months a journalist publishes a take about how bad PR pitches are. Some are right. But the framing — that PR is the problem and journalism is the victim — has it backward. Both industries are under structural p
Agencies love to talk about awards. Clients pay for results. For twenty-five years I've watched the PR industry confuse the two. Pipeline, citation share, crisis durability, talent attraction, enterprise value. Everythin
Originally published September 24, 2012. Updated June 2026 as part of the founder-voice biographical archive. This is the 2012 founder-voice piece on attending my 20-year Stuyvesant High School Class of 1992 reunion — p
A PR firm manages earned media, reputation, and crisis response for brands and individuals — disciplines that 5W AI Communications has operated since 2003 across more than 1,500 clients. A PR agency executes that work d
Originally published March 2012. Updated June 2026. Landing an op-ed in The New York Times in 2012 was the closest thing public relations had to a coronation. Halley's Comet, as the original 2012 piece on this URL p
The premise of the question is dated. The substance of it isn't. The framing — liberal agency, conservative agency, can one spin for the other — assumed an industry that doesn't exist anymore. Most modern agencies work a