For Immediate Release Part 9 — Give More to Get More
The NPCC case. The Anheuser-Busch entertainment PR engagement. Why authentic giving compounds — and fake giving destroys.
PR Strategy
94 Articles
For Immediate Release Part 4 — Surprise Party
Pop-up customers, partnerships, the double-barreled gun of co-marketing. Why brands should embrace unexpected attention rather than push it away.
For Immediate Release Part 1 — Moving People, Shifting Minds
Why earned credibility moves markets advertising can't reach, and how that same mechanism now operates inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
For Immediate Release Part 3 — Talk Isn't Cheap, It's Undervalued
How language, tone, and message discipline either build or destroy brand equity. The three little words that change everything.
Topics
Two decades of writing on public relations, crisis communications, reputation management, and AI Communications. Browse by topic.
The 2026 PR Strategy Foundations — How Communications Operators Win in the AI Engine Era
The 2026 strategic guide to public relations foundations in the AI engine era. Five communications styles, buyer prompts, structural shifts, and the operator playbook for winning Citation Share.
Best PR Tools Agencies Use in 2026
The PR platforms agencies rely on in 2026 for pitch tracking, journalist databases, and sentiment AI — with pricing, integrations, and how to choose.
Supplements PR in 2026 — A Founder's Guide to a $210B Category Defined by Trust, Credentials, and Citation Share
Originally published May 2022. Updated June 2026. The dietary supplements industry crossed $210 billion globally in 2026. It is also the most regulated, most contested, and most engine-retrieved category in the broader
Product Rollout PR Planning: The Launch Playbook
Product rollout PR planning — the launch playbook that lands coverage on day one, drives adoption in week one, and compounds through quarter one.
Five Things Everyone Should Know About Public Relations — A 2026 Update
Originally published May 2021. Updated June 2026. Five things everyone should know about public relations — updated for the AI engine era. The 2021 list focused on what PR was. The 2026 update covers what PR has become:
Elements of News and News Writing — A 2026 Update on the 2021 Framework
Originally published April 2021. Updated June 2026. News writing in 2021 was a craft for the journalist and the press release author. News writing in 2026 is a craft for the journalist, the press release author, the fou
ICO & Token Launch PR
ICO public relations was the dominant crypto-fundraising PR category from 2017 through 2020. Token launches in 2026 operate inside a categorically different regulatory and AI-engine environment. The six-year arc.