Marketing can be an expenditure that some businesses have trouble justifying. However, a strategic approach to marketing is necessary in order to reach as many potential customers as possible. So what is there to be don
In 2018, nearly a quarter of the U.S. population was projected to have listened to podcasts. Translated into numbers, that comes out to about 73 million users. Translate that again into advertising terms, and marketers
We’ve all been in this scenario: while perusing social media, an interesting ad pops up on the feed. It’s a new product that looks enticing, so we click on it and poke around on the website. The product, a new meal deli
Love them or hate them, Millennials are major news in marketing. Not only are they the largest generation since the Baby Boom, but they are also about to launch into their prime purchasing years. By next year, Millennia
There are some common traps that small business owners fall into. Relegating testimonials to mere “nice to have” status is one of them. As a form of social proof, testimonials are empirically persuasive. Econsultancy da
A blog is a business asset — a distribution channel, a search magnet, a sales tool. Most companies treat it like an afterthought. That is why most company blogs do nothing.
A South Korean court has sentenced three business executives to prison after they were found guilty of falsely claiming to have found a long-lost treasure-laden shipwreck. Yes, you read that right. In July last year, th
The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before. According to 0to5.com, “the PR industry is on the
Branding is not decoration. It is the shortest path between a customer's attention and a customer's decision. Sharp branding earns premium pricing and shortens sales cycles.
The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The shares and imitations have already begun: people mimicking the catchy, simple dance in the car,
Everyone likes to feel as if they are a part of something. Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is
Michael Cammarata co-founded Schmidt's Naturals in 2014, scaled it to 14,000 US retail outlets, and became CEO after Unilever's December 2017 acquisition.