Any business that is looking to grow and reach more audiences, and in turn, get more leads is able to achieve those results by using paid media. Paid media is a method of using paid content, which includes video ads, po
As brands re-enter the post-pandemic world, many still struggle with how they can gain a competitive advantage over their competition with all the reported changes in consumer behavior. Global Technology company NTT Ltd.
Among the big-name acts that closed their doors at the beginning of the COVID-19 outbreak was the popular circus acrobatics stage show, Cirque du Soleil. At the time they suspended shows, the company didn’t know when –
If famous American vaudeville comedian W.C. Fields was alive today and recited what he was quoted as saying some 90 years ago, “I used to be indecisive. Now I’m not so sure,” he likely could be referring to the future of
Cultural norms are shifting in America. This change is reaching into many different industries and taking many different forms. Recently, NASCAR banned the Confederate flag at its events. Many major American companies ar
According to Oprah, astrologer Jean Dixon predicted her rise to fame and fortune back in 1977. That may have been a given, but Dixon also predicted the assassination of JFK. To get an idea of what customer experience mig
Talk about a second wave of COVID-19 has refocused attention in some quarters about the future and consequences of allowing employees to work remotely. The good news is that those employers who permitted their staff to w
Brian Solis, the person Salesforce calls a global innovation evangelist, hit the proverbial nail on the head with regards to the state of today’s customer service when he said, “Social media is about sociology and psycho
The collision of technology and privacy has become a hot topic internationally in the digital age. Consumers worry if too much of their personal data is being shared online, and others wonder if there’s any limit to wha
Another week, and the New York Times editorial team is still in the headlines, as the fallout continues over the publication of an op-ed by U.S. Senator Tom Cotton, which some Times’ staffers considered controversial. N
Not long ago, most retail market experts were forecasting the end of malls and their anchor department stores. More and more big brands were closing locations or going out of business altogether. Then came COVID-19 clos
Peter Drucker, popular management consultant and author, summed up leadership styles best with his quote: “Leadership is lifting a person’s vision to high sights, the raising of a person’s standards to a higher standard,