Originally published May 2021. Updated June 2026. A mishap and a crisis are different categories of problem — but the line between them is thin, and the wrong response converts the first into the second. A customer-serv
That’s what livestock owners refer to as the ability to read those hot iron-branded symbols on the hips of cattle and horses. Although branding cattle has been around since the 1500s, experienced marketers only recently
[caption id=\"attachment_30650\" align=\"aligncenter\" width=\"1934\"]no tracking cookie[/caption] Of the top ten cookie recipes listed, Amish sugar cookies are number one, according to the January publication of Taste o
Most PR professionals frequently discuss the importance of crisis management plans and crisis management teams, which are crucial when it comes to handling a negative situation. However, there are several crisis communi
“Happy Days are Here Again” was a popular 1929 song that’s since been recorded by numerous artists. It was even the theme song for Franklin Delano Roosevelt’s successful 1932 presidential campaign and has been featured
[caption id=\"attachment_30638\" align=\"aligncenter\" width=\"1350\"]leadership[/caption] The phrase, “giving someone the third degree,” came about sometime in the beginning of the 20th century and referred to the ruthl
Surveys have a long and valuable history which some experts say date back to the beginning of the 20 th century. Back then, they were used by researchers to determine the extent of problems like poverty in our society.
[caption id=\"attachment_30634\" align=\"aligncenter\" width=\"634\"]gen z[/caption] Recent reports predict that Gen Zers will not only yield tremendous spending power in the near future, but that they will also change t
No one probably comprehends both the depths and heights of competition more than Shaun White. Many people are aware of his heights as a three-time Olympic gold medalist and record holder for the most X Games gold medals
When we first met AR in 1962, it was amusing and fun being able to experience what it was like to ride a motorcycle without having to venture outdoors, especially in the winter. At the time, many observers thought it mi
It was 16 years ago that Jim Collins and Jerry Porras came out with their highly-acclaimed book, “Built to Last.” In it, they cited hundreds of examples from successful companies of all sizes that endured through the ye
Companies that are looking to expand their reach and expose their products or services to new audiences would greatly benefit from public relations. Through public relations, a company is able to communicate with differ